Due to the challenges to small and medium sized businesses during the pandemic, the Virtual Marketplace program had students from the Ivey Business school at Western University, H.B. Beal Secondary, Fanshawe College and our STEAM staff all partner to design Instagram learning clinics and an online campaign for helping downtown businesses pivot to create engaging online content. The result was an engaging Instagram Event called #RailwayCitySocial that welcomed the public to explore local downtown business Instagram pages for a chance to win a prize pack provided by the St Thomas Downtown Development Board. Businesses who participated in the project also had the chance to win a digital floor plan or iGuide created of their space by CVD Event Studios. The goal of this floor plan is to invite online customers to explore the space in a new way and to engage potential new customers. Those with sensory challenges or who are nervous about returning to the in person shopping environment can also check the business out in advance to build up comfort with the space. Read the full report of this exciting project below.